Agilysys to Showcase AI Driven Hospitality Technology Innovation in Three Educational Sessions at HITEC 2026
Hospitality leaders will share innovative approaches to AI, guest personalization and revenue optimization on stage and at booth #1438 during the industry’s largest hospitality technology conference.
ALPHARETTA, GA – (June 11, 2026) – Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of hospitality technology solutions and services, today announced that it will present three educational sessions at HITEC 2026, taking place June 15-18 in San Antonio, Texas.
Led by Agilysys Senior Vice President of Product Strategy and CMO Frank Pitsikalis and Vice President, Sales Engineering, Thor Hansen, the sessions will examine how hospitality organizations are using connected data, created by the Agilysys ecosystem of modern software solutions, newly developed AI native feature sets and modern merchandising strategies to strengthen operations, engage guests more effectively and unlock new revenue opportunities.
“Innovation in hospitality technology, especially the growing role of AI, is creating new opportunities to improve efficiency, personalize the guest experience and grow revenue,” said Pitsikalis. “We’re excited to share practical, proven approaches that HITEC attendees can use to maximize the value of their technology investments.”
The Future of Hospitality AI: Personalization, Productivity and Revenue at Scale
Monday, June 15 | 2:45 p.m. – 3:35 p.m. | Room 220
In this session, Pitsikalis will examine how hospitality operators are using AI to address labor challenges, system fragmentation, margin pressure and rising guest expectations. Attendees will learn how connected guest data, conversational AI and real-time pricing strategies can help deliver more personalized service, improve efficiency and increase revenue.
Beyond the Room: How Resorts Are Packaging Experiences and Optimizing Revenue Across the Entire Stay
Tuesday, June 16 | 2:30 p.m. – 3:00 p.m. | Exhibit Hall, Stage A, Booth #856
In this session, Hansen will be joined by Jeffrie Samuelson, Director of Revenue Strategy at Streamsong Resort, to discuss how resorts are merchandising the full guest experience beyond the room. Attendees will gain practical insight into how dynamic packaging, entitlement management and experience-led commerce can increase direct bookings, grow ancillary revenue and improve coordination across departments.
Creating Smarter Hospitality: The Role of Data, People and AI
Wednesday, June 17 | 1:30 p.m. | HFTP Pavilion, Exhibit Hall
This Workforce20X presentation will explore how leading hospitality organizations are using AI to accelerate guest, employee and operational outcomes. Attendees will learn why connected data, integrated systems and empowered employees are foundational to successful AI strategies, and they will leave with a practical framework for prioritizing investments that improve personalization, efficiency and profitability.
All three Agilysys sessions are open to all HITEC registrants. Attendees are also invited to visit the Agilysys Booth #1438 throughout HITEC 2026 to learn how the company's comprehensive hospitality technology ecosystem helps operators personalize guest experiences, streamline operations and maximize revenue opportunities across every stage of the guest journey.
###
About Agilysys, Inc. Agilysys delivers state-of-the-art software and services built exclusively for hospitality, helping organizations go beyond traditional property management (PMS), point-of-sale (POS), and food and beverage inventory and procurement systems. Its best-in-class solutions operate independently or as a unified ecosystem that connects data and workflows across an operation, property or enterprise. Powered by intelligent guest profiles, data-driven capabilities, and embedded artificial intelligence (AI), Agilysys is architected on a unified data model with a single set of APIs that create shared operational memory across all systems, enabling guest-specific insights to be acted on in real time at any touchpoint. Agilysys delivers advantage through pace and integration, transforming hospitality technology from a system of record into a system of action that accelerates innovation and the rapid delivery of new capabilities. Agilysys serves a 100% hospitality customer base, including hotels and resorts, casinos, cruise lines, corporate and campus dining, healthcare, senior living, and entertainment venues worldwide. www.agilysys.com
Media contact
Andrea Mane
